Nancy C. Widmann, Elaine J. Eisenman, Amy Dorn Kopelan “I Didn't See It Coming: The Only Book You'll Ever Need to Avoid Being Blindsided in Business"

Wiley | 2007-09-01 | ISBN: 0470116455 | 204 pages | PDF | 1,3 Mb


Praise For I Didn't See It Coming

"In the fiercely competitive world of business, these authors learned how to play the game with skill and competence. They are uniquely qualified to teach others the rules of the workplace."
—PETER A. LUND, former president and chief executive officer, CBS, Inc.

"I Didn't See It Coming could change the way you think about your career and redefine your strategy to succeed in a corporation."
—ROBERT T. CORNELL, Managing Director, Lehman Brothers Inc.

"Candid and savvy, this book is the ultimate corporate politics rulebook. It provides clear and shrewd strategies to reach the corner office. Keep this book at your side at all times!"
—LYNNE DOMINICK, former publisher, Everyday Food magazine

"I Didn't See It Coming should be the bible for those climbing the corporate ladder. Every chapter gives me more and more critical strategies for reading the room and maneuvering through internal corporate politics."
—JASON JORDAN, Senior Sales Representative, T-Mobile

"In today's incredibly complex world, even the best leaders can make mistakes that prove fatal. In our work, we see it time and time again through our clients and executives. This book provides a very useful way to be better prepared to avoid those simple yet fatal mistakes."
—JERRY NOONAN, Partner, Spencer Stuart


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Leesa Barnes “Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting"

Maximum Press | 2007-09-01 | ISBN: 1931644578 | 300 pages | PDF | 2,9 Mb

This book provides a proven seven-step plan for leveraging the fast-growing world of audio and video podcasting to generate income or promote a business. Whether you are an individual creating your own podcast or a business owner interested in using a podcast to increase sales, this is the book for you.
In Podcasting for Profit, new media consultant Leesa Barnes shares her proven seven-step plan. At every turn, Leesa provides real-world case studies so you can see what is actually working and how. You will learn many effective techniques such as the "bread crumb" approach for selling products and services. You will see how to use advertising, sponsorship, and affiliate programs to generate revenue. Opportunities for consulting and teaching the art of podcasting to a fast-growing audience will be explored. Techniques and tools for selling premium content and memberships are explained in easy-to-understand terms.
Once you are up and running, you will need to constantly evaluate your progress. So in Podcasting for Profit, you will see how to measure your audience and understand return on investment to help you (and your sponsors) optimize your profit. You will learn the "seven habits of highly successful podcasters."
Included with the book is a password necessary for accessing the companion Web site which provides up-to-the-minute podcasting for profit news, expanded information, a free podcasting starter kit, and other helpful resources. This book/Web site combination is unbeatable!

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Jerry Acuff“The Relationship Edge: The Key to Strategic Influence and Selling Success"

Wiley | 2006-12-22 | ISBN: 0470068337 | 256 pages | PDF | 1,2 Mb

Get the relationship edge

The Relationship Edge shows you exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-step process that is easy to apply to your work and business. Jerry Acuff provides real-world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. Acuff shows how the more truthful and direct you are with customers and colleagues, the more truthful they'll be with you-and the more likely you are to find meaningful solutions to the business challenges you share.
This revised edition includes new information on building and leveraging healthy business relationships, especially how to maintain them over the long term. With real case studies and step-by-step guidance, The Relationship Edge offers the tools and advice you need to develop strong, rewarding relationships with customers, coworkers, and managers. With practical, concrete information on the mechanics of interpersonal relationships in the business world, you'll be well on your way to doing business better and more productively.
"A great coaching tool for every sales manager-finally, a book that outlines step by step how to build both strong customer and personal relationships."
—John M. Woychick, Senior Vice President, Training, Pfizer Pharmaceuticals

"Time and time again, Jerry Acuff's approach to selling has been proven to work. A must-read for those who believe that successful selling is a part of their everyday life."
—Georges Gemayel, Executive Vice President, Genzyme Corporation

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Gary Hirshberg “Stirring It Up: How to Make Money and Save the World"

Hyperion | 2008-01-08 | ISBN: 1401303447 | 240 pages | PDF | 1,1 Mb


Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run -- for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company: how a power outage left them milking cows by hand, and how a fire in a Dumpster revealed the need for better packaging. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.Included are many examples of other businesses that have saved money by reducing their environmental footprints -- companies such as Timberland, Patagonia, Whole Foods, Newman's Own, Clif Bar, and even Wal-Mart -- all of whom have found that being green can be both cost-effective and financially rewarding.An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, as well.

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Don Peppers, Martha Rogers “Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"

Wiley | 2008-02-08 | ISBN: 0470227540 | 320 pages | PDF | 1,1 Mb


How empowered customers and employees can be great for your business

When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes more than a catchphrase; it becomes a business necessity--and a divining rod for any company's success over the long term. Even change itself is no longer a constant; it is accelerating. No matter how great their product or service is today, tomorrow it will still be just another commodity, and tomorrow will come faster than it used to. Big or small, manufacturer or service firm, in today's technology-augmented business environment companies will have to know how to harness the power of their connected customers and networked employees. They need innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value. This book provides them with the tools to get there.
Don Peppers and Martha Rogers are Founding Partners of Peppers and Rogers Group. They have delivered keynote addresses, workshops, and consulting projects for clients on six continents. Peppers and Rogers were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. They are authors together of numerous books on business, marketing, customers, and strategy.

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George Soros “The New Paradigm for Financial Markets: The Credit Crash of 2008 and What It Means"

PublicAffairs | 2008-05-19 | ISBN: 1586486837 | 192 pages | PDF | 1,1 Mb



In the midst of the most serious financial upheaval since the Great Depression, legendary financier George Soros explores the origins of the crisis and its implications for the future. Soros, whose breadth of experience in financial markets is unrivaled, places the current crisis in the context of decades of study of how individuals and institutions handle the boom and bust cycles that now dominate global economic activity. “This is the worst financial crisis since the 1930s,” writes Soros in characterizing the scale of financial distress spreading across Wall Street and other financial centers around the world. In a concise essay that combines practical insight with philosophical depth, Soros makes an invaluable contribution to our understanding of the great credit crisis and its implications for our nation and the world.

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J. Jerry Kaufman, Roy Woodhead “Stimulating Innovation in Products and Services : Function Analysis and Function Mapping"

Wiley-Interscience | 2006-03-23 | ISBN: 0471740608 | 235 pages | PDF | 2,3 Mb


Practical techniques to help any organization innovate and succeed

In this groundbreaking book, internationally acclaimed authors demonstrate that innovation can be mastered via systematic and replicable methods. Following careful instructions and guidelines, readers discover how to foster the ingenuity that resides within all organizations and how it can be most efficiently and effectively used to create value.
At the core of this book is the Function Analysis Systems Technique (FAST). FAST is a powerful mapping technique that graphically models projects, products, and processes in function terms and identifies function dependencies. It is an organized structure ideally suited to exploring complex issues. Readers start with basic concepts and then move on to more advanced concepts using FAST to help their organizations survive and prosper in today's global economy. Topics include:
* Problem-solving techniques
* Function analysis
* Function Analysis Systems Technique (FAST)
* Dimensioning the FAST model
* Attributes and the FAST model
* Enabling innovation
* From competency to capability
Practical examples and case studies are provided throughout the book to assist the reader in applying the principles of FAST to their own organizations.
Stimulating Innovation in Products and Services is based on the authors' many years of experience advising clients in a variety of industries, including oil and gas, aerospace, health care, and man-ufacturing. Its practical focus assists all engineers, scientists, and managers who want to foster innovation within their organizations. Extensive use of case studies makes this an ideal coursebook for MBA students.

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