Andreas Kyprianou, Wim Schoutens, Paul Wilmott " Exotic Option Pricing and Advanced Lévy Models"

Andreas Kyprianou, Wim Schoutens, Paul Wilmott " Exotic Option Pricing and Advanced Lévy Models"
Wiley | 2005-10-21 | ISBN: 0470016841 | 344 pages | PDF | 12,5 MB



Since around the turn of the millennium there has been a general acceptance that one of the more practical improvements one may make in the light of the shortfalls of the classical Black-Scholes model is to replace the underlying source of randomness, a Brownian motion, by a Lévy process. Working with Lévy processes allows one to capture desirable distributional characteristics in the stock returns. In addition, recent work on Lévy processes has led to the understanding of many probabilistic and analytical properties, which make the processes attractive as mathematical tools. At the same time, exotic derivatives are gaining increasing importance as financial instruments and are traded nowadays in large quantities in OTC markets. The current volume is a compendium of chapters, each of which consists of discursive review and recent research on the topic of exotic option pricing and advanced Lévy markets, written by leading scientists in this field.
In recent years, Lévy processes have leapt to the fore as a tractable mechanism for modeling asset returns. Exotic option values are especially sensitive to an accurate portrayal of these dynamics. This comprehensive volume provides a valuable service for financial researchers everywhere by assembling key contributions from the world's leading researchers in the field. Peter Carr, Head of Quantitative Finance, Bloomberg LP.
This book provides a front-row seat to the hottest new field in modern finance: options pricing in turbulent markets. The old models have failed, as many a professional investor can sadly attest. So many of the brightest minds in mathematical finance across the globe are now in search of new, more accurate models. Here, in one volume, is a comprehensive selection of this cutting-edge research. Richard L. Hudson, former Managing Editor of The Wall Street Journal Europe, and co-author with Benoit B. Mandelbrot of The (Mis)Behaviour of Markets: A Fractal View of Risk, Ruin and Reward

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Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"

Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"
Thorogood | 2008-01 | ISBN: 1854183699 | 278 pages | PDF | 2,6 MB



With the aid of a specially developed model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. The authors provide a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world, and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books and monographs on culture and has trained in 65 countries. Contents include: International business: A new approach; A business model for international cultural understanding; Communicating successfully internationally; Cultural expectations; How to be more culturally sensitive; Cultural bear traps; and Relocation and repatriation.

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David Cotton “Market Leader - Elementary - Course Book"

David Cotton “Market Leader - Elementary - Course Book"
Pearson ELT | 2004-01-02 | ISBN: 058277327X | 160 pages | PDF | 33,4 MB



Learn from stimulating authentic materials such as the world-renowned Financial Times *Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice *Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.

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John Rogers “Market Leader: Elementary - Practice File Book"

John Rogers “Market Leader: Elementary - Practice File Book"
Longman | 2004-01-22 | ISBN: 058277330X | 96 pages | PDF | 15,9 MB



This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. The Practice File includes vocabulary exercises, language review, and writing tasks.

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Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"

Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"
Wiley | 2006-04-21 | ISBN: 0471772755 | 326 pages | PDF | 1,4 MB



Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.
Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:
Get your business started
Become a great boss
Connect with your customers
Add value to the overall experience
Effectively market your company
Plan for future growth
Give back to your customers, employees, and community
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

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David Frederick Ross “The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience"

David Frederick Ross “The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience"
Auerbach Publications | 2008-06-09 | ISBN: 1420064975 | 304 pages | PDF | 9,25 MB



The growing power being exercised by today’s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It’s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your customer.
The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience explores how SCM can assist companies to grow and prosper in the new global economy. It focuses on what the customer wants from the supply chain and how organizations must restructure their outdated business models to meet their customer’s needs. Covering this dramatic shift in customer management, David Ross, bestselling author and recognized industry expert, demonstrates how to design and maintain an efficient and up-to-date delivery channel, showcasing the methods and technologies needed to adapt to the evolving, demand-driven market.
Exceptionally practical in his approach, Ross provides a new perspective that requires a broader mindset about the structure and functioning of SCM. He explains how effective management must start with the aim of getting personal with customers in order to bring total value to their shopping experience. Rather than concentrate on a range of products, this work defines a roadmap that will lead to increased empathy for your customers so that you will be able to provide them with unbeatable and readily recognizable value. When properly traveled, you will discover that it is a roadmap to increased profitability and market share.

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John Rogers, David Cotton, David Falvey, S. Kent “Market Leader: Intermediate Practice File Pack"

John Rogers, David Cotton, David Falvey, S. Kent “Market Leader: Intermediate Practice File Pack"
Longman | 2000-03-28 | ISBN: 0582435226 | 125 pages | PDF | 6,25 MB



This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. The Practice File includes vocabulary exercises, language review, and writing tasks.

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David Cotton, David Falvey, Simon Kent “Market Leader: Intermediate (Course Book)"

David Cotton, David Falvey, Simon Kent “Market Leader: Intermediate (Course Book)"
Pearson ESL | 2001-09-12 | ISBN: 0582328381 | 176 pages | PDF | 17,6 MB



Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today's dynamic business environment.
This four-level series with a brand-new course for beginning students develops language skills, expands vocabulary, and increases students grasp of business concepts with:
Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation.
Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.

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David Cotton, D. Flavey, S. Kent, David Falvey “Market Leader: Pre-intermediate Practice File Book"

David Cotton, D. Flavey, S. Kent, David Falvey “Market Leader: Pre-intermediate Practice File Book"
Longman | 2002-07-10 | ISBN: 0582507235 | 96 pages | PDF | 31 MB



This gives extra practice in the areas of grammar and vocabulary, together with a complete syllabus in business writing *Students work with text models and useful language, then do a writing task to consolidate the learning

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Susan Norman “We Mean Business: Elementary Course in Business English (Studentbook and Workbook)"

Susan Norman “We Mean Business: Elementary Course in Business English (Studentbook and Workbook)"
Longman | 1982-03-15 | ISBN: 0582515432 | 144 + 48 pages | PDF | 6,6 MB



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Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"

Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"
Longman | 1983-05-23 | ISBN: 0582748720 | 146 + 48 pages | PDF | 7,2 MB



Download Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"

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David Cotton, David Falvey, Simon Kent “Market Leader: Pre-Intermediate (Course Book)"

David Cotton, David Falvey, Simon Kent “Market Leader: Pre-Intermediate (Course Book)"
Pearson ESL | 2002-09-05 | ISBN: 0582507200 | 160 pages | PDF | 19,7 MB



*Learn from stimulating authentic materials such as the world-renowned Financial Times *Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice *Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.

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Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"

Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"
Praeger Publishers | 2007-10-30 | ISBN: 0275994546 | 216 pages | PDF | 1,15 MB



Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and her fellow experts in leadership, ethics, entrepreneurship, and management interviewed twenty-two prominent women--including executives at Kraft, Boeing, and Harley Davidson--to uncover their leadership styles, reveal their most effective practices, and find out how they broke through the glass ceiling. This celebration of stellar executives highlights their achievements, the values and visions that guide them, and the contributions they've made to both their companies and industries. Now, more than ever, these stories need to be told. Despite enormous strides in the status of women in business, female CEOs of Fortune 500 companies can be counted on two hands, and less than 15 percent of Fortune 500 board seats are held by women. These daunting statistics, however, belie another phenomenon: The iceberg of male domination in the boardroom is beginning to break up and melt. More and more women are assuming positions of real leadership. And it's none too soon. With the increasing diversity of the workforce, businesses need the wisdom successful female executives can offer. To encourage more women to step up to the plate, this book tells many stories of perseverance and inventiveness. But it digs deeper to reveal common qualities and characteristics that reflect a style of leadership that is in stark contrast--in every major dimension, from communication styles to team building to crisis management--to the traditional, white-male model that has dominated practice, theory, and management education. While men tend to be transactional leaders, the women profiled in this book are nothing less than inspiring, transformational leaders. Interviewees include, among others: *Anne Arvia, CEO, ShoreBank *Margaret Blackshere, President, Illinois AFL-CIO *Cathy Calhoun, President, Weber Shandwick--Chicago *Ellen Carnahan, Managing Director, William Blair Capital Partners *Deborah L. DeHaas, Managing Partner, Deloitte Touche Tohmatsu *Sondra Healy, Co-Chairman, Turtle Wax *Barbara Provus, Principal and Founder, Shepherd Bueschel & Provus, Inc. *M. Martha Ries, Vice President, Ethics & Business Conduct, The Boeing Company *Desiree Rogers, President, Peoples Gas and North Shore Gas *Paula Sneed, Executive Vice President, Global Marketing Resources & Initiatives, Kraft Foods, Inc. *Donna Zarcone, President and Chief Operating Officer, Harley Davidson Financial Services The result is an incisive, engaging, thought-provoking, and ultimately empowering narrative that will serve as a guide for women now entering, progressing, and leading in the workplace--as well as the men with whom they work.

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Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implicati

Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implications"
Edward Elgar Publishing | 2008-07 | ISBN: 1847208002 | 344 pages | PDF | 1,1 MB



The contributors to this original volume of theoretically grounded case studies of the entrepreneurial phenomenon look at the process of entrepreneurship in the emerging regions of India, China, Ireland, Eastern Europe, North and South America, and North and South-East Asia. The book's organization is designed to take the reader from a general framework for understanding the relationship between economic development and entrepreneurship to more specific examples of how entrepreneurs and their firms respond to the opportunity and threats that are dynamically evolving in such places.The case studies provide scholars with the opportunity to develop theoretically grounded research questions that will advance the field beyond what we already know from previous work in the contexts of the US and developed economies. The book represents the first serious attempt to suggest new theoretical frameworks for understanding the emergence of entrepreneurship in regions that do not have all of the classical prerequisites (such as financial and human capital, favourable geography, institutional infrastructures, and so on) predicted in extant development models. Scholars and graduate students in business, economic development, and regional studies; policymakers in economic development, technology transfer, and financial markets; and journalists following business and development issues in emerging regions will all find this book an important step forward in our knowledge of entrepreneurship.

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Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"

Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"
CRC | 2008-04-15 | ISBN: 1420051261 | 456 pages | PDF | 5 MB



For well over a century, manufacturing has dictated the developmental growth of management in business, mainly in achieving lower costs and higher quality. The strength of the economy, however, continues to move quickly toward the service sector, bringing with it a number of innovative management techniques tailored to customer service operations. Highlighting the value of using contemporary innovations to help achieve success, New Methods of Competing in the Global Marketplace outlines the benefits that companies can gain by sharing techniques across the manufacturing/services boundary.
Emphasizing the similarities between the two components, the book vividly describes this vanishing boundary and shows how the techniques used in one field can be adapted for effective use in the other. It describes how management and manufacturing programs can be personalized to fit individual needs and can be successfully implemented through technology innovations, infrastructure realignments, and cultural adjustments.
The authors describe the steps necessary to build an integrated supply chain. They present a novel business input-transformation-output (ITO) model that depicts the basic elements of service operations management and explains how managers use a variety of paths to aid them in the decision making and management of their companies. As a manager, you will find a wealth of practical insight that applies to your business. Stressing the need for knowledge management, this book shows that change is necessary for the future success of all types of organizations.

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Johanna Katarina Moisander, Anu Valtonen “Qualitative Marketing Research: A Cultural Approach"

Johanna Katarina Moisander, Anu Valtonen “Qualitative Marketing Research: A Cultural Approach"
Sage Publications Ltd | 2006-05-24 | ISBN: 1412903815 | 240 pages | PDF | 1,3 MB



Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behavior.

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Michael Regester, Judy Larkin "Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice"

Michael Regester, Judy Larkin "Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice"
Kogan Page | 2008-07-28 | ISBN: 0749451076 | 256 pages | PDF | 1,3 MB



The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it.
This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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Norton Paley “Manager's Guide to Competitive Marketing Strategies"

Norton Paley “Manager's Guide to Competitive Marketing Strategies"
Thorogood Publishing | 2005-02-25 | ISBN: 1854183656 | 425 pages | PDF | 2,1 MB



The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth

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Michael Williams “Mastering Leadership"

Michael Williams “Mastering Leadership"
Thorogood | 2006-09 | ISBN: 1854183087 | 282 pages | PDF | 1,9 MB



This book reveals the key skills needed by any leader in any type of business and shows how they can be used in practice, focusing on techniques for improving individual and organizational performance and enabling mid- to senior-level managers to understand their own leadership style. It provides guidance on how to develop a learning organization and how to be a successful mentor.
It will be perfect for newly appointed managers looking for an expert but user-friendly introduction to this crucial role; departmental managers across the functions—i.e. finance, HR, production, marketing—who need to develop key skills outside their own area of expertise; in-company training courses; and business degree and MBA courses.

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Jim Sherlock, Jonathan Reuvid "The Handbook of International Trade: A Guide to the Principles and Practice of Export "

Jim Sherlock, Jonathan Reuvid "The Handbook of International Trade: A Guide to the Principles and Practice of Export "
GMB Publishing | 2008-01-01 | ISBN: 1846730341 | 402 pages | PDF | 1,6 MB



The Handbook of International Trade is both a "textbook" for students and a handbook for practitioners. The book provides a thorough understanding of the underlying issues involved in developing and managing cross-border trade. Opening with a description of the structure of the global economy and the dynamics governing world trade, the book then provides a comprehensive guide to the practice of export trade - the methods, procedures, conventions, documentation and laws. Finally there is a section looking at the prospects and likely future development of global trade.

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Tobin Smith "Billion Dollar Green: Profit from the Eco Revolution"

Tobin Smith "Billion Dollar Green: Profit from the Eco Revolution"
Wiley | 2008-12-22 | ISBN: 047034377X | 186 pages | PDF | 1,1 MB



Most Americans have no clue how quickly our internal supplies are crumbling. Tobin Smith will give you the facts and forecasts on growth in the "green investing front" and let you see for yourself just how large this opportunity is - right now and for years to come. This is the fastest growing sector - 13-fold over the next decade! Clean UP will show you how to make a small fortune now from "bridge green technologies," closing the gap between traditional and alternative fuels. Smith will also introduce you to a number of segments of the green investing world--taking you inside these agents of change and detail 8 to 10 companies who are real growth stocks with investment profit potential. This book is for anyone interested in investing in the companies that will make billions from the solutions to the billion-dollar problems in the green technology space.

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Consumer Dummies "Managing Your Money All-In-One For Dummies"

Consumer Dummies "Managing Your Money All-In-One For Dummies"
For Dummies | 2008-11-10 | ISBN: 0470345462 | 696 pages | PDF | 4,9 MB



Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money — no matter your age or stage of life.
This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget, trim spending, boost your income, and improve your credit score. You’ll find ways to run a money-smart household, reduce waste, and cut medical and transportation expenses as you tackle your debt head-on and develop good saving habits. You’ll even get help choosing the right mortgage and avoiding foreclosure, saving for college or retirement, and determining your home-, car-, and life insurance needs. Discover how to:
Take charge of your finances
Manage home and personal finances
Lower your taxes and avoid tax audits
Plan a budget and scale back on expenses
Deal with debt and negotiate with creditors
Save and invest safely for college or retirement
Protect your money and assets from fraud and identity theft
Ensure a comfortable retirement
Plan your estate and safeguard a will or trust
Managing Your Money All-in-One For Dummies brings you seven great books for the price of one. Can you think of a better way to start managing your money wisely?

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Tracy Barr " Living Well in a Down Economy For Dummies"

Tracy Barr " Living Well in a Down Economy For Dummies"
For Dummies | 2008-08-25 | ISBN: 0470401176 | 352 pages | PDF | 1,6 MB



Get smart about spending and saving -- and ride out a recession!
Looking for practical ways to make every dollar count? This savvy guide gives you expert tips for tightening your belt and saving cash in every area of your life -- from your house and car to dining and entertaining to banking and managing debt. You get realistic solutions for making smarter choices and living well in this time of economic turmoil -- without extraordinary sacrifice!
Bump up your take-home pay-- spiff up your resume, find a good job fast, explore telecommuting, or start a home-based business
Get your personal finances in tip-top shape -- create a budget, pay down debt, save on insurance, and protect your retirement funds
Develop recession-proof habits -- use coupons and rebates, extend the life of your wardrobe, utilize community resources, travel on a budget, and save on utilities and fuel expenses
Decorate on a dime and entertain on a shoestring -- plan parties, celebrate the holidays, and give gifts without losing your shirt
Bounce back from bad financial situations -- improve bad credit scores, and negotiate with creditors or the IRS
Open the book and find:
125 tips for making changes in your life that allow you to continue to live well
Ways to stand out on paper and in an interview when looking for a job
Tips on managing debt -- from working with credit counselors and consolidating your debts to boosting your income
Smart solutions for weathering financial emergencies, from bankruptcy to foreclosure

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Janet Walker "Accounting in a Nutshell, 2 Ed: Accounting for the non-specialist "

Janet Walker "Accounting in a Nutshell, 2 Ed: Accounting for the non-specialist "
Butterworth-Heinemann | 2006-04-06 | ISBN: 0750664010 | 320 pages | PDF | 1,3 MB



This book is designed primarily for middle and junior managers who deal with financial information without really understanding the content and for students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book will serve as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will find this book of major benefit.
The book covers the basic principles and techniques of both financial and management accounting, assuming that the reader has no prior knowledge of the subjexts.
Written in a clear and concise style the book explains accounting principles and terminiology without the use of technical jargon. There are plenty of opportunities for readers to test their progress with regular review and self-test questions.
The second edition includes new material throughout and the number of practical exercises and real-life examples has been expanded. This edition also reflects the requirement for all EU listed companies to comply with International Finacial Reporting Standards.
Janet Walker is a Visiting Lecturer in the Faculty of Finance at Cass Business School. She also presents financial awareness courses for CIMA and for other organisations and presents financial awareness seminars in house for a whide varitey of companies.
* Clear and easy to read
* Does not use jargon
* Focuses on the principles and use of accounting information, rather than the technical detail
* Provides material for self-testing with review questions throughout to assess progress at each stage
* Many fully worked exercises and examples

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Milo O. Frank “How To Get Your Point Across In 30 Seconds Or Less"

Milo O. Frank “How To Get Your Point Across In 30 Seconds Or Less"
Simon & Schuster Audio | 1985-10-31 | ISBN: 0671581910 | Audio | mp3 | 19,7 MB



THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT. IT'S TRUE!
You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites."
Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America, shows you how easy it is to get your point across in 30 seconds -- and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.

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Henri J. A. Charmasson, John Buchaca " Patents, Copyrights & Trademarks For Dummies"

Henri J. A. Charmasson, John Buchaca " Patents, Copyrights & Trademarks For Dummies"
For Dummies | 2008-08-11 | ISBN: 0470339454 | 368 pages | PDF | 2,9 MB
Wiley | 2008-12-03 | ISBN: 0470377364 | 290 pages | PDF | 4,8 MB



Useful tips and step-by-step guidance from filing to issue to license
Acquire and protect your share of this major business asset
Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!
Discover how to:
Avoid application blunders
Register trademarks and copyrights
Meet patent requirements
Navigate complex legal issues
Protect your rights abroad
The entire body of U.S. patent laws
Example office actions and amendments
Sample forms
Trademark registration certificates
Application worksheets

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Barbara Findlay Schenck, John Davies "Selling Your Business For Dummies"

Barbara Findlay Schenck, John Davies "Selling Your Business For Dummies"
For Dummies | 2008-11-03 | ISBN: 0470381892 | 384 pages | PDF | 3,3 MB



A hands-on tool for conducting the successful, profitable sale of a business
As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price.

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Jeanniey Mullen, David Daniels “Email Marketing: An Hour a Day"

Jeanniey Mullen, David Daniels “Email Marketing: An Hour a Day"
Sybex | 2008-11-24 | ISBN: 0470386738 | 312 pages | PDF | 8,8 MB



If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

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Kathy Lien "Day Trading and Swing Trading the Currency Market: Technical and Fundamental Strategies to Profit from Market Moves"

Kathy Lien "Day Trading and Swing Trading the Currency Market: Technical and Fundamental Strategies to Profit from Market Moves"
Wiley | 2008-12-03 | ISBN: 0470377364 | 290 pages | PDF | 4,8 MB



Discover a variety of technical and fundamental profit-making strategies for trading the currency market with the Second Edition of Day Trading and Swing Trading the Currency Market. In this book, Kathy Lien–Director of Currency Research for one of the most popular Forex providers in the world–describes everything from time-tested technical and fundamental strategies you can use to compete with bank traders to a host of more fundamentally-oriented strategies involving intermarket relationships, interest rate differentials, option volatility, news events, and central bank intervention.

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Bill Staton "Double Your Money in America's Finest Companies: The Unbeatable Power of Rising Dividends"

Bill Staton "Double Your Money in America's Finest Companies: The Unbeatable Power of Rising Dividends"
Wiley | 2008-12-03 | ISBN: 0470336048 | 238 pages | PDF | 1,7 MB



A detailed guide to investing in America's Finest Companies
Bill Staton has helped thousands of investors increase their wealth with a commonsense approach to investing. It's simple, and it works: Invest in well-run, profitable companies with long histories of rising annual earnings and dividends. Now, in Double Your Money in America's Finest Companies, Staton shows readers how to achieve this goal. He reveals how to screen public companies, scrutinize their earnings history, and invest in those that consistently pay higher yearly cash dividends. Staton's longstanding method of investing allows readers to take charge of their financial future by following an approach that has proven itself time and again.

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Ashraf Laïdi "Currency Trading and Intermarket Analysis: How to Profit from the Shifting Currents in Global Markets"

Ashraf Laïdi "Currency Trading and Intermarket Analysis: How to Profit from the Shifting Currents in Global Markets"
Wiley | 2008-12-10 | ISBN: 0470226234 | 278 pages | PDF | 6,8 MB



As head FX strategist at CMC Markets–one of the world's leading forex/commodity brokers–Ashraf Laidi understands the forces shaping today's currency market and their interplay with interest rates, equities, and commodities. And now, with Currency Trading and Intermarket Analysis, he shares his extensive experiences in this field with you. Throughout the book, Laidi outlines the tools needed to understand the macroeconomic and financial nuances of this dynamic field and provides you with insights that are essential to making the most of your time within it.

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Marcel Link "Trading Without Gambling: Develop a Game Plan for Ultimate Trading Success"

Marcel Link "Trading Without Gambling: Develop a Game Plan for Ultimate Trading Success"
Wiley | 2008-12-10 | ISBN: 0470118741 | 274 pages | PDF | 3,1 MB



Many people perceive trading as nothing more than a gamble. But there are still people who consistently make money trading. How do they do it? They've learned to separate gambling from trading. And the way they do this, says author Marcel Link, is by developing a proper plan. In Trading Without Gambling, Link shows how to create and use a sound game plan to improve every aspect of trading–including finding trades, timing, knowing how much to trade, where to exit, and how to adjust risk–while leaving very little to gambling.

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Jason A. Scharfman "Hedge Fund Operational Due Diligence: Understanding the Risks"

Jason A. Scharfman "Hedge Fund Operational Due Diligence: Understanding the Risks"
Wiley | 2008-12-03 | ISBN: 0470372346 | 320 pages | PDF | 1,6 MB



How to diagnose and monitor key hedge fund operational risks
With the various scandals taking place with hedge funds, now more than ever, both financial and operational risks must be examined. Revealing how to effectively detect and evaluate often-overlooked operational risk factors in hedge funds, such as multi-jurisdictional regulatory coordination, organizational nesting, and vaporware, Hedge Fund Operational Due Diligence includes real-world examples drawn from the author's experiences dealing with the operational risks of a global platform of over 80 hedge funds, funds
of hedge funds, private equity, and real estate managers.

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Thomas L. Busby, Patsy Busby Dow "Trade to Win: Proven Strategies to Make Money"

Thomas L. Busby, Patsy Busby Dow "Trade to Win: Proven Strategies to Make Money"
Wiley | 2008-12-03 | ISBN: 0470285346 | 192 pages | PDF | 2,5 MB



Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll find strategies for trading stocks, options, futures, and other financial products, and go beyond the numbers to learn about a few of the often overlooked aspects of trading–including risk management, money management, and the impact of emotions on your trading.

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Mark B. Fisher “The Logical Trader "

Mark B. Fisher “The Logical Trader "
Wiley | 2002-07 | ISBN: 0471215511 | 256 pages | PDF | 11 MB



Foundations of International Macroeconomics is an innovative text that offers the first integrative modern treatment of the core issues in open economy macroeconomics and finance. With its clear and accessible style, it is suitable for first-year graduate macroeconomics courses as well as graduate courses in international macroeconomics and finance. Each chapter incorporates an extensive and eclectic array of empirical evidence. For the beginning student, these examples provide motivation and aid in understanding the practical value of the economic models developed. For advanced researchers, they highlight key insights and conundrums in the field.
Topic coverage includes intertemporal consumption and investment theory, government spending and budget deficits, finance theory and asset pricing, the implications of (and problems inherent in) international capital market integration, growth, inflation and seignorage, policy credibility, real and nominal exchange rate determination, and many interesting special topics such as speculative attacks, target exchange rate zones, and parallels between immigration and capital mobility.
Most main results are derived both for the small country and world economy cases. The first seven chapters cover models of the real economy, while the final three chapters incorporate the economy's monetary side, including an innovative approach to bridging the usual chasm between real and monetary models.

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Maurice Obstfeld, Kenneth S. Rogoff “Foundations of International Macroeconomics"

Maurice Obstfeld, Kenneth S. Rogoff “Foundations of International Macroeconomics"
The MIT Press | 1996-09-12 | ISBN: 0262150476 | 832 pages | PDF | 37,4 MB



Foundations of International Macroeconomics is an innovative text that offers the first integrative modern treatment of the core issues in open economy macroeconomics and finance. With its clear and accessible style, it is suitable for first-year graduate macroeconomics courses as well as graduate courses in international macroeconomics and finance. Each chapter incorporates an extensive and eclectic array of empirical evidence. For the beginning student, these examples provide motivation and aid in understanding the practical value of the economic models developed. For advanced researchers, they highlight key insights and conundrums in the field.
Topic coverage includes intertemporal consumption and investment theory, government spending and budget deficits, finance theory and asset pricing, the implications of (and problems inherent in) international capital market integration, growth, inflation and seignorage, policy credibility, real and nominal exchange rate determination, and many interesting special topics such as speculative attacks, target exchange rate zones, and parallels between immigration and capital mobility.
Most main results are derived both for the small country and world economy cases. The first seven chapters cover models of the real economy, while the final three chapters incorporate the economy's monetary side, including an innovative approach to bridging the usual chasm between real and monetary models.

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Thomas J. Stanley, William D. Danko “The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy"

Thomas J. Stanley, William D. Danko “The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy"
Simon & Schuster Audio | 2000-09-01 | ISBN: 0743517849 | 8 Hours 49 Minutes | mp3 | 57,3 MB



The incredible national bestseller that is changing people's lives -- and increasing their net worth!
Can you spot the millionaire next door?
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
How did they get rich?
Can I even become one of them?
Get the answers in The Millionaire Next Door, the never-before-told story about weath in America. You'll be surprised at what you find out....

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Susan Quandt " Sudden Impact on the Job: Top Business Leaders Reveal the Secrets to Fast Success"

Susan Quandt " Sudden Impact on the Job: Top Business Leaders Reveal the Secrets to Fast Success"
Jossey-Bass | 2006-09-01 | ISBN: 0787978388 | 160 pages | PDF | 1,1 MB



In today's job market, organizations are impatient for results, so managers feel they need to make a fast and powerful impact to establish themselves in a new position. Sudden Impact on the Job is based on interviews with many successful executives and business luminaries who endured highly visible transitions. The Book explores the factors that contribute to success and provides best practices for starting off on the right foot. At the same time, it dispels many commonly held beliefs about successful executives.

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Alexander Hiam " Motivational Management: Inspiring Your People for Maximum Performance"

Alexander Hiam " Motivational Management: Inspiring Your People for Maximum Performance"
AMACOM | 2002-10-18 | ISBN: 0814407382 | 256 pages | PDF | 1,1 MB



Most people want to do their jobs well. They don't need commands, threats, or ultimatums. What they can use more productively are direction, support, encouragement, and rewards. This book reveals how to increase commitment, competency, and productivity by stimulating each employee's intrinsic desire to excel. Author Alex Hiam's training methods and materials are used at hundreds of corporations, and he has personally trained managers from AT&T, Ford, and the United States armed forces. His field-proven approaches have been especially adapted for this essential guide, which includes strategies for: ¥ Motivational communications ¥ Eliminating contaminants that cause negative attitudes ¥ The use of challenge, purpose, and feedback to motivate, and much more Plus, the book features an Incentive Profile for establishing a rewards system, a Motivation Level Inventory for measuring and tracking motivation, and a wide array of activities, techniques, and examples from the author's own experiences.

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Sheryl Garrett, Marie Swift “Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions"

Sheryl Garrett, Marie Swift “Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions"
Kaplan Business | 2004-06-01 | ISBN: 0793183391 | 352 pages | PDF | 1,25 MB



An invaluable financial resource for individuals of all ages and all life stages. If you want to take a more active role in managing your personal financial affairs, you're not alone. Millions of people are seeking ways to gain control of their finances and make better money decisions. By combining time tested wealth building principles with verified resources and professional insights, "Just Give Me the Answer$" provides practical advice for everyone.In this easy to read book, you'll find the answers to more than 130 important questions like: How can I become debt free? Am I taking advantage of all of the tax saving opportunities available? How can I create a reliable stream of income after I retire? What would be the best type of mortgage for me? How can I reduce the costs associated with my investments? Would I be better off to contribute to my company's 401(k) plan or contribute to a Roth IRA? If you are not sure of the answers to these questions, you owe it to yourself to read "Just Give Me the Answer$".

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Joseph Jaffe “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising"

Joseph Jaffe “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising"
Wiley | 2005-05-25 | ISBN: 0471718378 | 304 pages | PDF | 1,6 MB



The old media strategies advertisers used for decades no longer work. Here's what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

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Jake Steinfeld “I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business Secrets from the Ultimate Street-Smart Entrepreneur"

Jake Steinfeld “I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business Secrets from the Ultimate Street-Smart Entrepreneur"
Amacom | 2005-09-12 | ISBN: 0814408605 | 240 pages | PDF | 1,33 MB



After a brief career in professional bodybuilding, Jake Steinfeld found his calling in helping others pump themselves up. Beginning as a personal trainer to Hollywood celebrities, he soon started his remarkably successful Body by Jake brand of health and fitness programs. Now he hopes to motivate readers to start their own businesses. His experience of learning on the fly and following his instincts led him to believe that street-smart, self-taught entrepreneurs like him have a unique perspective on starting, running, and growing a business that MBA teachers and graduates don’t have. And he must be on to something--in addition to his workout videos and exercise products, he also started a 24-hour fitness television network (that he later sold for $500 million), a profession lacrosse league, and many other ventures.

In a humorous, down-to-earth way, Steinfeld offers practical tips on writing a business plan, building a team of partners, hiring and training employees, securing start-up money, branding and marketing, and even working with philanthropic organizations. Though the information he offers is not groundbreaking, the way he tells his own success story should inspire would-be entrepreneurs. Steinfeld obviously loves what he does and his enthusiasm is contagious. He wants people to not just build a career, but to build a life; something that makes them excited to go to work, or better yet, to not think of it as work at all. Breezy and fun to read, the book strives to help people find their motivation, pick a goal, learn from failures, and most importantly, never quit. Good advice for business or any other pursuit. --Shawn Carkonen

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Aubrey Wilson “The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques"

Aubrey Wilson “The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques"
Kogan Page | 2002-09-01 | ISBN: 0749437359 | 306 pages | PDF | 1,5 MB



"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.

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Edgar H. Schein, Joan V. Gallos “Organization Development: A Jossey-Bass Reader"

Edgar H. Schein, Joan V. Gallos “Organization Development: A Jossey-Bass Reader"
Jossey-Bass | 2006-08-11 | ISBN: 0787984264 | 1088 pages | PDF | 4,15 MB



This is the third book in the Jossey-Bass Reader series, Organization Development: A Jossey-Bass Reader. This collection will introduce the key thinkers and contributors in organization development including Ed Lawler, Peter Senge, Chris Argyris, Richard Hackman, Jay Galbraith, Cooperrider, Rosabeth Moss Kanter, Bolman & Deal, Kouzes & Posner, and Ed Schein, among others.
"Without reservations I recommend this volume to those students of organizational behavior who want an encyclopedia of OD to gain a perspective on the past, present, and future...."
Jonathan D. Springer of the American Psychological Association.

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Ian Rosam, Rob Peddle, John Sharp “Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework

Ian Rosam, Rob Peddle, Pavel Castka, Chris Bamber, John Sharp “Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework"
BSI Standards | 2004-09-30 | ISBN: 0580439542 | 73 + 23 pages | PDF | 14,1 + 4,1 MB



A Guide
Provides in-depth guidance and best practice on the application of the framework complete with supporting documents and case studies.
A Framework
Provides a framework for organizations to establish, maintain, improve and document their corporate social responsibility management system.

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Michael Gibbert, Thomas Durand “Strategic Networks: Learning to Compete"

Michael Gibbert, Thomas Durand “Strategic Networks: Learning to Compete"
Wiley-Blackwell | 2007-01-09 | ISBN: 1405135859 | 216 pages | PDF | 1,1 MB



This book explores the creation of 'learning networks' and sheds light on how they function:- real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks.
* Written by international experts in the field of global strategy.
* Contributions have been selected for their insights and interdependence between organizational learning and networks.
* Looks at topics such as real versus virtual forms of interaction, collaboration versus competition in the learning process, and joint value creation versus individual value appropriation in networks.

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Angelika C. Bullinger “Innovation and Ontologies: Structuring the Early Stages of Innovation Management"

Angelika C. Bullinger “Innovation and Ontologies: Structuring the Early Stages of Innovation Management"
Gabler | 2008-11-13 | ISBN: 3834912492 | 407 pages | PDF | 3,45 MB



Innovation requires a balanced amount of openness and structure, especially in its early phases. Ontologies as logical representations of knowledge bear the potential of bridging this obvious dilemma and provide a promising approach to significantly improve management during the early stages of the innovation process. Angelika C. Bullinger examines ontologies as an approach to modeling, analyzing and comparing the fuzzy front end of innovation management, in particular idea assessment and selection. She uses an extensive array of theories and methods, combining the knowledge bases of business administration and information systems. Starting from theoretical informatics, she elaborates, applies and tests a methodology for ontology development for use in business management. Based on empirical data, she models ontologically the moment of idea assessment and selection on a company-specific, industry-typical and generic level. Included are action-oriented implications for the implementation of the methodology in business reality.

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Anne; Laurence “History of Women as Investors"

Anne; Laurence “History of Women as Investors"
Routledge | 2008-12-04 | ISBN: 041541976X | 336 pages | PDF | 1,2 MB



The first book of its kind, it explores the activities of women as investors and as managers of wealth in Europe, the Caribbean and North America, from the early eighteenth to the mid-twentieth century.
Using case studies and empirical material, analyzed by a number of authors from a variety of academic disciplines, including accounting and finance, history, economic history and geography it draws largely on archival material which has not previously been used in a study of this kind.
Original and incisive, it is of interest to those studying economics, economic history, business history, British history and women and gender and history.

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Kehayoff “Office Politics"

Kehayoff “Office Politics"
Crisp Publications | 1997-08-25 | ISBN: 1560524456 | 96 pages | PDF | 9,5 MB



Designed to be used by workers at all levels, this innovative new book addresses both the positive and negative aspects of office politics. It not only explains why political situations are so common, it also shows how you can use them to your benefit. Learn how to confidently and diplomatically respond to unfair situations, and even how to recover from your own political blunders. Discover the five simple rules of office politics that will enhance your career. The importance of mutual understanding and respect in dealing with office politics is emphasized, but tips of recognizing devious tactics are also provided.

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Nicholas Ind, Cameron Watt “Inspiration: Capturing the Creative Potential of Your Organization"

Nicholas Ind, Cameron Watt “Inspiration: Capturing the Creative Potential of Your Organization"
Palgrave Macmillan | 2004-09-18 | ISBN: 1403920583 | 256 pages | PDF | 1 MB



This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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