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7 Feb 2009

Peter Navarro, “Principles of Economics: Business, Banking, Finance, and Your Everyday Life (Audiobook, 7 CD's)






Peter Navarro, “Principles of Economics: Business, Banking, Finance, and Your Everyday Life (Audiobook, 7 CD's)”
Recorded Books | 2005-01 | ISBN: 141933932X | 8 Hours 5 Minutes | mp3 | 78 MB



Review
A solid grounding in general economic theory and practice as applied business and personal life as well as scholarly study. , September 2, 2007 By Midwest Book Review (Oregon, WI USA)

Principles of Economics: Business, Banking, Finance, and Your Everyday Life is far more than an audiobook - it's a complete educational course taught by Professor Peter Navarro (University of California-Irvine, Paul Merage School of Business). Covering both macroeconomics and microeconomics, the course syllabus includes the basics of fiscal policy, budget deficits, and monetary policy; how supply, demand, and equilibrium set marketplace prices; the ills of unemployment and inflation; essential elements to understanding consumer behavior; why the government interferes in markets; how rents, wages, and interest rates are set; and much more. A solid grounding in general economic theory and practice as applied business and personal life as well as scholarly study. 14 lectures, 7 CDs.

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1 Jan 2009

Adrian Buckley “Multinational Finance"






Adrian Buckley “Multinational Finance"
Financial Times Management | 2003-12 | ISBN: 0273682091 | 776 pages | PDF | 13,9 MB



Multinational Finance is an authoritative and comprehensive description of the theory and practice of international finance and its management. This fifth edition builds on the strengths of previous editions, offering a user-friendly guide to the subject that moves through the basics to the advanced with clarity and conciseness. The content has been thoroughly revised to incorporate the most up to date information in terms of markets, coverage of new financial instruments, and the latest empirical work (in particular in relation to discount rates and required rates of return). A key feature of this edition is its strong European orientation, a theme that runs throughout the book and makes Multinational Finance unique in its field. Multinational Finance is recommended for undergraduate, MBA and other postgraduate courses in international financial management taken as a part of a degree programme in finance or international business. The book also caters for professionals in the financial field.
Strong European orientation with full coverage of markets and issues relating to this region make the book ideal for courses in Europe. Plenty of exercises and multiple choice questions are provided for each part to allow students to track their own progress. Each chapter ends with an extensive summary, sign-posted with bullet points to ease the revision of key points. Much-praised, comprehensive glossary.

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Lindy Edwards “How to Argue with an Economist"






Lindy Edwards “How to Argue with an Economist"

Cambridge University Press | 2007-08-06 | ISBN: 0521699436 | 208 pages | PDF | 1,05 MB



This fascinating book reflects on how economics has become central to our lives, and how the 'economic rationalist' perspective has become the lens through which all matters in Australian public life are viewed. It explains how this economic worldview systematically overlooks important social issues and how it transforms Australian culture. How to Argue with an Economist invites a broad general audience into debates that were once reserved for experts. Lindy Edwards, a former economic adviser in the Prime Minister's Department, has a talent for expressing concepts simply. She distils economics' key ideas into a lively and enjoyable read, explaining how economists think and then how you can argue with them.

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30 Dec 2008

Andreas Kyprianou, Wim Schoutens, Paul Wilmott " Exotic Option Pricing and Advanced Lévy Models"





Andreas Kyprianou, Wim Schoutens, Paul Wilmott " Exotic Option Pricing and Advanced Lévy Models"
Wiley | 2005-10-21 | ISBN: 0470016841 | 344 pages | PDF | 12,5 MB



Since around the turn of the millennium there has been a general acceptance that one of the more practical improvements one may make in the light of the shortfalls of the classical Black-Scholes model is to replace the underlying source of randomness, a Brownian motion, by a Lévy process. Working with Lévy processes allows one to capture desirable distributional characteristics in the stock returns. In addition, recent work on Lévy processes has led to the understanding of many probabilistic and analytical properties, which make the processes attractive as mathematical tools. At the same time, exotic derivatives are gaining increasing importance as financial instruments and are traded nowadays in large quantities in OTC markets. The current volume is a compendium of chapters, each of which consists of discursive review and recent research on the topic of exotic option pricing and advanced Lévy markets, written by leading scientists in this field.
In recent years, Lévy processes have leapt to the fore as a tractable mechanism for modeling asset returns. Exotic option values are especially sensitive to an accurate portrayal of these dynamics. This comprehensive volume provides a valuable service for financial researchers everywhere by assembling key contributions from the world's leading researchers in the field. Peter Carr, Head of Quantitative Finance, Bloomberg LP.
This book provides a front-row seat to the hottest new field in modern finance: options pricing in turbulent markets. The old models have failed, as many a professional investor can sadly attest. So many of the brightest minds in mathematical finance across the globe are now in search of new, more accurate models. Here, in one volume, is a comprehensive selection of this cutting-edge research. Richard L. Hudson, former Managing Editor of The Wall Street Journal Europe, and co-author with Benoit B. Mandelbrot of The (Mis)Behaviour of Markets: A Fractal View of Risk, Ruin and Reward

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27 Dec 2008

Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"






Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"
Thorogood | 2008-01 | ISBN: 1854183699 | 278 pages | PDF | 2,6 MB



With the aid of a specially developed model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. The authors provide a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world, and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books and monographs on culture and has trained in 65 countries. Contents include: International business: A new approach; A business model for international cultural understanding; Communicating successfully internationally; Cultural expectations; How to be more culturally sensitive; Cultural bear traps; and Relocation and repatriation.

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26 Dec 2008

David Cotton “Market Leader - Elementary - Course Book"





David Cotton “Market Leader - Elementary - Course Book"
Pearson ELT | 2004-01-02 | ISBN: 058277327X | 160 pages | PDF | 33,4 MB



Learn from stimulating authentic materials such as the world-renowned Financial Times *Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice *Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.

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John Rogers “Market Leader: Elementary - Practice File Book"





John Rogers “Market Leader: Elementary - Practice File Book"
Longman | 2004-01-22 | ISBN: 058277330X | 96 pages | PDF | 15,9 MB



This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. The Practice File includes vocabulary exercises, language review, and writing tasks.

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Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"





Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"
Wiley | 2006-04-21 | ISBN: 0471772755 | 326 pages | PDF | 1,4 MB



Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.
Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:
Get your business started
Become a great boss
Connect with your customers
Add value to the overall experience
Effectively market your company
Plan for future growth
Give back to your customers, employees, and community
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

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David Frederick Ross “The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience"





David Frederick Ross “The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience"
Auerbach Publications | 2008-06-09 | ISBN: 1420064975 | 304 pages | PDF | 9,25 MB



The growing power being exercised by today’s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It’s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your customer.
The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience explores how SCM can assist companies to grow and prosper in the new global economy. It focuses on what the customer wants from the supply chain and how organizations must restructure their outdated business models to meet their customer’s needs. Covering this dramatic shift in customer management, David Ross, bestselling author and recognized industry expert, demonstrates how to design and maintain an efficient and up-to-date delivery channel, showcasing the methods and technologies needed to adapt to the evolving, demand-driven market.
Exceptionally practical in his approach, Ross provides a new perspective that requires a broader mindset about the structure and functioning of SCM. He explains how effective management must start with the aim of getting personal with customers in order to bring total value to their shopping experience. Rather than concentrate on a range of products, this work defines a roadmap that will lead to increased empathy for your customers so that you will be able to provide them with unbeatable and readily recognizable value. When properly traveled, you will discover that it is a roadmap to increased profitability and market share.

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25 Dec 2008

John Rogers, David Cotton, David Falvey, S. Kent “Market Leader: Intermediate Practice File Pack"







John Rogers, David Cotton, David Falvey, S. Kent “Market Leader: Intermediate Practice File Pack"
Longman | 2000-03-28 | ISBN: 0582435226 | 125 pages | PDF | 6,25 MB



This series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. The Practice File includes vocabulary exercises, language review, and writing tasks.

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David Cotton, David Falvey, Simon Kent “Market Leader: Intermediate (Course Book)"







David Cotton, David Falvey, Simon Kent “Market Leader: Intermediate (Course Book)"
Pearson ESL | 2001-09-12 | ISBN: 0582328381 | 176 pages | PDF | 17,6 MB



Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today's dynamic business environment.
This four-level series with a brand-new course for beginning students develops language skills, expands vocabulary, and increases students grasp of business concepts with:
Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation.
Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.

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David Cotton, D. Flavey, S. Kent, David Falvey “Market Leader: Pre-intermediate Practice File Book"






David Cotton, D. Flavey, S. Kent, David Falvey “Market Leader: Pre-intermediate Practice File Book"
Longman | 2002-07-10 | ISBN: 0582507235 | 96 pages | PDF | 31 MB



This gives extra practice in the areas of grammar and vocabulary, together with a complete syllabus in business writing *Students work with text models and useful language, then do a writing task to consolidate the learning

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Susan Norman “We Mean Business: Elementary Course in Business English (Studentbook and Workbook)"






Susan Norman “We Mean Business: Elementary Course in Business English (Studentbook and Workbook)"
Longman | 1982-03-15 | ISBN: 0582515432 | 144 + 48 pages | PDF | 6,6 MB



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Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"





Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"
Longman | 1983-05-23 | ISBN: 0582748720 | 146 + 48 pages | PDF | 7,2 MB



Download Susan Norman “We're in Business - English for Commercial Practice and International Trade ( Students Book and Workbook)"

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David Cotton, David Falvey, Simon Kent “Market Leader: Pre-Intermediate (Course Book)"








David Cotton, David Falvey, Simon Kent “Market Leader: Pre-Intermediate (Course Book)"
Pearson ESL | 2002-09-05 | ISBN: 0582507200 | 160 pages | PDF | 19,7 MB



*Learn from stimulating authentic materials such as the world-renowned Financial Times *Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice *Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.

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21 Dec 2008

Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"







Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"
Praeger Publishers | 2007-10-30 | ISBN: 0275994546 | 216 pages | PDF | 1,15 MB



Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and her fellow experts in leadership, ethics, entrepreneurship, and management interviewed twenty-two prominent women--including executives at Kraft, Boeing, and Harley Davidson--to uncover their leadership styles, reveal their most effective practices, and find out how they broke through the glass ceiling. This celebration of stellar executives highlights their achievements, the values and visions that guide them, and the contributions they've made to both their companies and industries. Now, more than ever, these stories need to be told. Despite enormous strides in the status of women in business, female CEOs of Fortune 500 companies can be counted on two hands, and less than 15 percent of Fortune 500 board seats are held by women. These daunting statistics, however, belie another phenomenon: The iceberg of male domination in the boardroom is beginning to break up and melt. More and more women are assuming positions of real leadership. And it's none too soon. With the increasing diversity of the workforce, businesses need the wisdom successful female executives can offer. To encourage more women to step up to the plate, this book tells many stories of perseverance and inventiveness. But it digs deeper to reveal common qualities and characteristics that reflect a style of leadership that is in stark contrast--in every major dimension, from communication styles to team building to crisis management--to the traditional, white-male model that has dominated practice, theory, and management education. While men tend to be transactional leaders, the women profiled in this book are nothing less than inspiring, transformational leaders. Interviewees include, among others: *Anne Arvia, CEO, ShoreBank *Margaret Blackshere, President, Illinois AFL-CIO *Cathy Calhoun, President, Weber Shandwick--Chicago *Ellen Carnahan, Managing Director, William Blair Capital Partners *Deborah L. DeHaas, Managing Partner, Deloitte Touche Tohmatsu *Sondra Healy, Co-Chairman, Turtle Wax *Barbara Provus, Principal and Founder, Shepherd Bueschel & Provus, Inc. *M. Martha Ries, Vice President, Ethics & Business Conduct, The Boeing Company *Desiree Rogers, President, Peoples Gas and North Shore Gas *Paula Sneed, Executive Vice President, Global Marketing Resources & Initiatives, Kraft Foods, Inc. *Donna Zarcone, President and Chief Operating Officer, Harley Davidson Financial Services The result is an incisive, engaging, thought-provoking, and ultimately empowering narrative that will serve as a guide for women now entering, progressing, and leading in the workplace--as well as the men with whom they work.

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Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implicati






Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implications"
Edward Elgar Publishing | 2008-07 | ISBN: 1847208002 | 344 pages | PDF | 1,1 MB



The contributors to this original volume of theoretically grounded case studies of the entrepreneurial phenomenon look at the process of entrepreneurship in the emerging regions of India, China, Ireland, Eastern Europe, North and South America, and North and South-East Asia. The book's organization is designed to take the reader from a general framework for understanding the relationship between economic development and entrepreneurship to more specific examples of how entrepreneurs and their firms respond to the opportunity and threats that are dynamically evolving in such places.The case studies provide scholars with the opportunity to develop theoretically grounded research questions that will advance the field beyond what we already know from previous work in the contexts of the US and developed economies. The book represents the first serious attempt to suggest new theoretical frameworks for understanding the emergence of entrepreneurship in regions that do not have all of the classical prerequisites (such as financial and human capital, favourable geography, institutional infrastructures, and so on) predicted in extant development models. Scholars and graduate students in business, economic development, and regional studies; policymakers in economic development, technology transfer, and financial markets; and journalists following business and development issues in emerging regions will all find this book an important step forward in our knowledge of entrepreneurship.

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Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"






Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"
CRC | 2008-04-15 | ISBN: 1420051261 | 456 pages | PDF | 5 MB



For well over a century, manufacturing has dictated the developmental growth of management in business, mainly in achieving lower costs and higher quality. The strength of the economy, however, continues to move quickly toward the service sector, bringing with it a number of innovative management techniques tailored to customer service operations. Highlighting the value of using contemporary innovations to help achieve success, New Methods of Competing in the Global Marketplace outlines the benefits that companies can gain by sharing techniques across the manufacturing/services boundary.
Emphasizing the similarities between the two components, the book vividly describes this vanishing boundary and shows how the techniques used in one field can be adapted for effective use in the other. It describes how management and manufacturing programs can be personalized to fit individual needs and can be successfully implemented through technology innovations, infrastructure realignments, and cultural adjustments.
The authors describe the steps necessary to build an integrated supply chain. They present a novel business input-transformation-output (ITO) model that depicts the basic elements of service operations management and explains how managers use a variety of paths to aid them in the decision making and management of their companies. As a manager, you will find a wealth of practical insight that applies to your business. Stressing the need for knowledge management, this book shows that change is necessary for the future success of all types of organizations.

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Johanna Katarina Moisander, Anu Valtonen “Qualitative Marketing Research: A Cultural Approach"







Johanna Katarina Moisander, Anu Valtonen “Qualitative Marketing Research: A Cultural Approach"
Sage Publications Ltd | 2006-05-24 | ISBN: 1412903815 | 240 pages | PDF | 1,3 MB



Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behavior.

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