Peter Navarro, “Principles of Economics: Business, Banking, Finance, and Your Everyday Life (Audiobook, 7 CD's)

Peter Navarro, “Principles of Economics: Business, Banking, Finance, and Your Everyday Life (Audiobook, 7 CD's)”
Recorded Books | 2005-01 | ISBN: 141933932X | 8 Hours 5 Minutes | mp3 | 78 MB



Review
A solid grounding in general economic theory and practice as applied business and personal life as well as scholarly study. , September 2, 2007 By Midwest Book Review (Oregon, WI USA)

Principles of Economics: Business, Banking, Finance, and Your Everyday Life is far more than an audiobook - it's a complete educational course taught by Professor Peter Navarro (University of California-Irvine, Paul Merage School of Business). Covering both macroeconomics and microeconomics, the course syllabus includes the basics of fiscal policy, budget deficits, and monetary policy; how supply, demand, and equilibrium set marketplace prices; the ills of unemployment and inflation; essential elements to understanding consumer behavior; why the government interferes in markets; how rents, wages, and interest rates are set; and much more. A solid grounding in general economic theory and practice as applied business and personal life as well as scholarly study. 14 lectures, 7 CDs.

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Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"

Barry Tomalin, Mike Nicks “The Worlds Business Cultures: And How to Unlock Them"
Thorogood | 2008-01 | ISBN: 1854183699 | 278 pages | PDF | 2,6 MB



With the aid of a specially developed model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. The authors provide a framework for understanding any culture in the world, offering strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world, and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books and monographs on culture and has trained in 65 countries. Contents include: International business: A new approach; A business model for international cultural understanding; Communicating successfully internationally; Cultural expectations; How to be more culturally sensitive; Cultural bear traps; and Relocation and repatriation.

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Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"

Maxine Clark "The Bear Necessities of Business: Building a Company with Heart"
Wiley | 2006-04-21 | ISBN: 0471772755 | 326 pages | PDF | 1,4 MB



Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide.
Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:
Get your business started
Become a great boss
Connect with your customers
Add value to the overall experience
Effectively market your company
Plan for future growth
Give back to your customers, employees, and community
Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!

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Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"

Patricia Werhane, Margaret Posig, Lisa Gundry, Laurel Ofstein, Elizabeth Powell “Women in Business: The Changing Face of Leadership"
Praeger Publishers | 2007-10-30 | ISBN: 0275994546 | 216 pages | PDF | 1,15 MB



Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and her fellow experts in leadership, ethics, entrepreneurship, and management interviewed twenty-two prominent women--including executives at Kraft, Boeing, and Harley Davidson--to uncover their leadership styles, reveal their most effective practices, and find out how they broke through the glass ceiling. This celebration of stellar executives highlights their achievements, the values and visions that guide them, and the contributions they've made to both their companies and industries. Now, more than ever, these stories need to be told. Despite enormous strides in the status of women in business, female CEOs of Fortune 500 companies can be counted on two hands, and less than 15 percent of Fortune 500 board seats are held by women. These daunting statistics, however, belie another phenomenon: The iceberg of male domination in the boardroom is beginning to break up and melt. More and more women are assuming positions of real leadership. And it's none too soon. With the increasing diversity of the workforce, businesses need the wisdom successful female executives can offer. To encourage more women to step up to the plate, this book tells many stories of perseverance and inventiveness. But it digs deeper to reveal common qualities and characteristics that reflect a style of leadership that is in stark contrast--in every major dimension, from communication styles to team building to crisis management--to the traditional, white-male model that has dominated practice, theory, and management education. While men tend to be transactional leaders, the women profiled in this book are nothing less than inspiring, transformational leaders. Interviewees include, among others: *Anne Arvia, CEO, ShoreBank *Margaret Blackshere, President, Illinois AFL-CIO *Cathy Calhoun, President, Weber Shandwick--Chicago *Ellen Carnahan, Managing Director, William Blair Capital Partners *Deborah L. DeHaas, Managing Partner, Deloitte Touche Tohmatsu *Sondra Healy, Co-Chairman, Turtle Wax *Barbara Provus, Principal and Founder, Shepherd Bueschel & Provus, Inc. *M. Martha Ries, Vice President, Ethics & Business Conduct, The Boeing Company *Desiree Rogers, President, Peoples Gas and North Shore Gas *Paula Sneed, Executive Vice President, Global Marketing Resources & Initiatives, Kraft Foods, Inc. *Donna Zarcone, President and Chief Operating Officer, Harley Davidson Financial Services The result is an incisive, engaging, thought-provoking, and ultimately empowering narrative that will serve as a guide for women now entering, progressing, and leading in the workplace--as well as the men with whom they work.

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Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implicati

Phillip H. Phan, Sankaran Venkataraman, S. Ramakrishna Velamuri “Entrepreneurship In Emerging Regions Around The World: Theory, Evidence and Implications"
Edward Elgar Publishing | 2008-07 | ISBN: 1847208002 | 344 pages | PDF | 1,1 MB



The contributors to this original volume of theoretically grounded case studies of the entrepreneurial phenomenon look at the process of entrepreneurship in the emerging regions of India, China, Ireland, Eastern Europe, North and South America, and North and South-East Asia. The book's organization is designed to take the reader from a general framework for understanding the relationship between economic development and entrepreneurship to more specific examples of how entrepreneurs and their firms respond to the opportunity and threats that are dynamically evolving in such places.The case studies provide scholars with the opportunity to develop theoretically grounded research questions that will advance the field beyond what we already know from previous work in the contexts of the US and developed economies. The book represents the first serious attempt to suggest new theoretical frameworks for understanding the emergence of entrepreneurship in regions that do not have all of the classical prerequisites (such as financial and human capital, favourable geography, institutional infrastructures, and so on) predicted in extant development models. Scholars and graduate students in business, economic development, and regional studies; policymakers in economic development, technology transfer, and financial markets; and journalists following business and development issues in emerging regions will all find this book an important step forward in our knowledge of entrepreneurship.

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Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"

Richard E. Crandall, William Crandall “New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing"
CRC | 2008-04-15 | ISBN: 1420051261 | 456 pages | PDF | 5 MB



For well over a century, manufacturing has dictated the developmental growth of management in business, mainly in achieving lower costs and higher quality. The strength of the economy, however, continues to move quickly toward the service sector, bringing with it a number of innovative management techniques tailored to customer service operations. Highlighting the value of using contemporary innovations to help achieve success, New Methods of Competing in the Global Marketplace outlines the benefits that companies can gain by sharing techniques across the manufacturing/services boundary.
Emphasizing the similarities between the two components, the book vividly describes this vanishing boundary and shows how the techniques used in one field can be adapted for effective use in the other. It describes how management and manufacturing programs can be personalized to fit individual needs and can be successfully implemented through technology innovations, infrastructure realignments, and cultural adjustments.
The authors describe the steps necessary to build an integrated supply chain. They present a novel business input-transformation-output (ITO) model that depicts the basic elements of service operations management and explains how managers use a variety of paths to aid them in the decision making and management of their companies. As a manager, you will find a wealth of practical insight that applies to your business. Stressing the need for knowledge management, this book shows that change is necessary for the future success of all types of organizations.

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Michael Regester, Judy Larkin "Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice"

Michael Regester, Judy Larkin "Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice"
Kogan Page | 2008-07-28 | ISBN: 0749451076 | 256 pages | PDF | 1,3 MB



The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it.
This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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Michael Williams “Mastering Leadership"

Michael Williams “Mastering Leadership"
Thorogood | 2006-09 | ISBN: 1854183087 | 282 pages | PDF | 1,9 MB



This book reveals the key skills needed by any leader in any type of business and shows how they can be used in practice, focusing on techniques for improving individual and organizational performance and enabling mid- to senior-level managers to understand their own leadership style. It provides guidance on how to develop a learning organization and how to be a successful mentor.
It will be perfect for newly appointed managers looking for an expert but user-friendly introduction to this crucial role; departmental managers across the functions—i.e. finance, HR, production, marketing—who need to develop key skills outside their own area of expertise; in-company training courses; and business degree and MBA courses.

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Consumer Dummies "Managing Your Money All-In-One For Dummies"

Consumer Dummies "Managing Your Money All-In-One For Dummies"
For Dummies | 2008-11-10 | ISBN: 0470345462 | 696 pages | PDF | 4,9 MB



Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money — no matter your age or stage of life.
This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget, trim spending, boost your income, and improve your credit score. You’ll find ways to run a money-smart household, reduce waste, and cut medical and transportation expenses as you tackle your debt head-on and develop good saving habits. You’ll even get help choosing the right mortgage and avoiding foreclosure, saving for college or retirement, and determining your home-, car-, and life insurance needs. Discover how to:
Take charge of your finances
Manage home and personal finances
Lower your taxes and avoid tax audits
Plan a budget and scale back on expenses
Deal with debt and negotiate with creditors
Save and invest safely for college or retirement
Protect your money and assets from fraud and identity theft
Ensure a comfortable retirement
Plan your estate and safeguard a will or trust
Managing Your Money All-in-One For Dummies brings you seven great books for the price of one. Can you think of a better way to start managing your money wisely?

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Milo O. Frank “How To Get Your Point Across In 30 Seconds Or Less"

Milo O. Frank “How To Get Your Point Across In 30 Seconds Or Less"
Simon & Schuster Audio | 1985-10-31 | ISBN: 0671581910 | Audio | mp3 | 19,7 MB



THE 30 SECOND MESSAGE CAN CHANGE YOUR LIFE. SOUND IMPOSSIBLE? BELIEVE IT. IT'S TRUE!
You can get your point across in 30 seconds. Media research proves it. Television commercials capitalize on it. People are only able to give their full, undivided attention in 30 second "bites."
Milo Frank, former CBS television talent and casting head, who teaches communication skills to the top executives of such Fortune 500 companies as AT&T, IBM and Bank of America, shows you how easy it is to get your point across in 30 seconds -- and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.

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Henri J. A. Charmasson, John Buchaca " Patents, Copyrights & Trademarks For Dummies"

Henri J. A. Charmasson, John Buchaca " Patents, Copyrights & Trademarks For Dummies"
For Dummies | 2008-08-11 | ISBN: 0470339454 | 368 pages | PDF | 2,9 MB
Wiley | 2008-12-03 | ISBN: 0470377364 | 290 pages | PDF | 4,8 MB



Useful tips and step-by-step guidance from filing to issue to license
Acquire and protect your share of this major business asset
Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!
Discover how to:
Avoid application blunders
Register trademarks and copyrights
Meet patent requirements
Navigate complex legal issues
Protect your rights abroad
The entire body of U.S. patent laws
Example office actions and amendments
Sample forms
Trademark registration certificates
Application worksheets

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Barbara Findlay Schenck, John Davies "Selling Your Business For Dummies"

Barbara Findlay Schenck, John Davies "Selling Your Business For Dummies"
For Dummies | 2008-11-03 | ISBN: 0470381892 | 384 pages | PDF | 3,3 MB



A hands-on tool for conducting the successful, profitable sale of a business
As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price.

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Jeanniey Mullen, David Daniels “Email Marketing: An Hour a Day"

Jeanniey Mullen, David Daniels “Email Marketing: An Hour a Day"
Sybex | 2008-11-24 | ISBN: 0470386738 | 312 pages | PDF | 8,8 MB



If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

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Thomas J. Stanley, William D. Danko “The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy"

Thomas J. Stanley, William D. Danko “The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy"
Simon & Schuster Audio | 2000-09-01 | ISBN: 0743517849 | 8 Hours 49 Minutes | mp3 | 57,3 MB



The incredible national bestseller that is changing people's lives -- and increasing their net worth!
Can you spot the millionaire next door?
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
How did they get rich?
Can I even become one of them?
Get the answers in The Millionaire Next Door, the never-before-told story about weath in America. You'll be surprised at what you find out....

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Susan Quandt " Sudden Impact on the Job: Top Business Leaders Reveal the Secrets to Fast Success"

Susan Quandt " Sudden Impact on the Job: Top Business Leaders Reveal the Secrets to Fast Success"
Jossey-Bass | 2006-09-01 | ISBN: 0787978388 | 160 pages | PDF | 1,1 MB



In today's job market, organizations are impatient for results, so managers feel they need to make a fast and powerful impact to establish themselves in a new position. Sudden Impact on the Job is based on interviews with many successful executives and business luminaries who endured highly visible transitions. The Book explores the factors that contribute to success and provides best practices for starting off on the right foot. At the same time, it dispels many commonly held beliefs about successful executives.

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Alexander Hiam " Motivational Management: Inspiring Your People for Maximum Performance"

Alexander Hiam " Motivational Management: Inspiring Your People for Maximum Performance"
AMACOM | 2002-10-18 | ISBN: 0814407382 | 256 pages | PDF | 1,1 MB



Most people want to do their jobs well. They don't need commands, threats, or ultimatums. What they can use more productively are direction, support, encouragement, and rewards. This book reveals how to increase commitment, competency, and productivity by stimulating each employee's intrinsic desire to excel. Author Alex Hiam's training methods and materials are used at hundreds of corporations, and he has personally trained managers from AT&T, Ford, and the United States armed forces. His field-proven approaches have been especially adapted for this essential guide, which includes strategies for: ¥ Motivational communications ¥ Eliminating contaminants that cause negative attitudes ¥ The use of challenge, purpose, and feedback to motivate, and much more Plus, the book features an Incentive Profile for establishing a rewards system, a Motivation Level Inventory for measuring and tracking motivation, and a wide array of activities, techniques, and examples from the author's own experiences.

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Sheryl Garrett, Marie Swift “Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions"

Sheryl Garrett, Marie Swift “Just Give Me the Answer$: Expert Advisors Address Your Most Pressing Financial Questions"
Kaplan Business | 2004-06-01 | ISBN: 0793183391 | 352 pages | PDF | 1,25 MB



An invaluable financial resource for individuals of all ages and all life stages. If you want to take a more active role in managing your personal financial affairs, you're not alone. Millions of people are seeking ways to gain control of their finances and make better money decisions. By combining time tested wealth building principles with verified resources and professional insights, "Just Give Me the Answer$" provides practical advice for everyone.In this easy to read book, you'll find the answers to more than 130 important questions like: How can I become debt free? Am I taking advantage of all of the tax saving opportunities available? How can I create a reliable stream of income after I retire? What would be the best type of mortgage for me? How can I reduce the costs associated with my investments? Would I be better off to contribute to my company's 401(k) plan or contribute to a Roth IRA? If you are not sure of the answers to these questions, you owe it to yourself to read "Just Give Me the Answer$".

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Jake Steinfeld “I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business Secrets from the Ultimate Street-Smart Entrepreneur"

Jake Steinfeld “I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business Secrets from the Ultimate Street-Smart Entrepreneur"
Amacom | 2005-09-12 | ISBN: 0814408605 | 240 pages | PDF | 1,33 MB



After a brief career in professional bodybuilding, Jake Steinfeld found his calling in helping others pump themselves up. Beginning as a personal trainer to Hollywood celebrities, he soon started his remarkably successful Body by Jake brand of health and fitness programs. Now he hopes to motivate readers to start their own businesses. His experience of learning on the fly and following his instincts led him to believe that street-smart, self-taught entrepreneurs like him have a unique perspective on starting, running, and growing a business that MBA teachers and graduates don’t have. And he must be on to something--in addition to his workout videos and exercise products, he also started a 24-hour fitness television network (that he later sold for $500 million), a profession lacrosse league, and many other ventures.

In a humorous, down-to-earth way, Steinfeld offers practical tips on writing a business plan, building a team of partners, hiring and training employees, securing start-up money, branding and marketing, and even working with philanthropic organizations. Though the information he offers is not groundbreaking, the way he tells his own success story should inspire would-be entrepreneurs. Steinfeld obviously loves what he does and his enthusiasm is contagious. He wants people to not just build a career, but to build a life; something that makes them excited to go to work, or better yet, to not think of it as work at all. Breezy and fun to read, the book strives to help people find their motivation, pick a goal, learn from failures, and most importantly, never quit. Good advice for business or any other pursuit. --Shawn Carkonen

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Edgar H. Schein, Joan V. Gallos “Organization Development: A Jossey-Bass Reader"

Edgar H. Schein, Joan V. Gallos “Organization Development: A Jossey-Bass Reader"
Jossey-Bass | 2006-08-11 | ISBN: 0787984264 | 1088 pages | PDF | 4,15 MB



This is the third book in the Jossey-Bass Reader series, Organization Development: A Jossey-Bass Reader. This collection will introduce the key thinkers and contributors in organization development including Ed Lawler, Peter Senge, Chris Argyris, Richard Hackman, Jay Galbraith, Cooperrider, Rosabeth Moss Kanter, Bolman & Deal, Kouzes & Posner, and Ed Schein, among others.
"Without reservations I recommend this volume to those students of organizational behavior who want an encyclopedia of OD to gain a perspective on the past, present, and future...."
Jonathan D. Springer of the American Psychological Association.

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Ian Rosam, Rob Peddle, John Sharp “Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework

Ian Rosam, Rob Peddle, Pavel Castka, Chris Bamber, John Sharp “Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework"
BSI Standards | 2004-09-30 | ISBN: 0580439542 | 73 + 23 pages | PDF | 14,1 + 4,1 MB



A Guide
Provides in-depth guidance and best practice on the application of the framework complete with supporting documents and case studies.
A Framework
Provides a framework for organizations to establish, maintain, improve and document their corporate social responsibility management system.

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