Arsen Darnay, Monique D. Magee , "Encyclopedia of Small Business"

Deigned to provide entrepreneurs with how-to information they can apply to their businesses, the Thomson Gale Encyclopedia of Small Business contains 600 articles and overviews on key information needs, including financing, financial planning, business plan creation, market analysis, sales strategy, tax planning, human resource issues, and more.

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David Williams , "Astro-Economics"

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B. Bouckaert, Gerrit De Geest, "The Economics of Crime and Litigation (Encyclopedia of Law and Economics , Vol 5)

This reference work surveys the entire literature on law and economics. The entries consist of two elements: a review of the literature by an authority in the field and a bibliography which covers most of the published material in the particular area.

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Gerrit De Geest, Boudewijn Bouckaert , "The History and Methodology of Law and Economics (Encyclopedia of Law and Economics , Vol 1)

‘No area of the law has remained unexamined and untouched by economic analysis. This encyclopedia successfully meets its goal of providing to scholars and practitioners access to summary statements of the present status of the field of law and economics.’
– Richard A. Miller, American Reference Books Annual

‘This brilliant survey of relatively recent interdisciplinary field of study explains and analyses basic concepts, articulates a logical structure, and stimulates independent analysis. . . . Every article or topic is supported with nearly complete bibliographies of interdisciplinary publications. The
editorial board and board of referees are leading theorists, many of whom contributed articles to the volumes. . . . this encyclopedia belongs in every academic library’s reference collection.’

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Thomas Riggs, "Encyclopedia Of Major Marketing Campaigns"

Developed as a companion to the publisher's Major Marketing Campaigns Annual, this volume profiles 500 of the most notable marketing and advertising campaigns of the past 100 years. These campaigns cover the marketing of all types of products and services, each in two to five pages, with referral to other sources for further study. Riggs (who also edits the annual) has done a superb job of encapsulating the most important aspects of the campaigns, placing them in historical context, and identifying the target market, competitors, strategies employed, and outcome for each. The size of this collection allows for the coverage of a wide variety of campaigns and the comparison of campaigns and marketing strategies in similar product or service categories. Company studies are presented alphabetically, with campaigns ("You Deserve a Break Today," "Got Milk?") products, and individuals presented through the index. This compilation delivers admirably on the promises in its introduction and should be held by every public, special, or university library that serves marketing or advertising professionals or students.DLittleton M. Maxwell, Univ. of Richmond, VA

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Thomas Sowell, "Basic Economics: A Citizens Guide to the Economy"

A well-known conservative columnist, author and economist, Sowell (A Personal Odyssey, etc.) presents an introductory course in economics with an emphasis on public policy. Forgoing jargon, equations, graphs and complicated exposition, he's produced a book that's easy to read and understand, though it tends to be superficial and is written in an angry tone, often accusing others of economic ignorance, as if that is the only possible explanation for disagreement with the author's views. Sowell is at his best discussing microeconomics in the first two-thirds of the book. Unlike most accounts, which cover the subject from the point of view of business or investment, Sowell concentrates on government action, in an effort to prepare the reader for civic participation. He addresses price controls and subsidies in detail, both as important political issues in their own right and to demonstrate how prices work by showing what happens when they are constrained. In the final third of the book, he wades into more complex and controversial territory--macroeconomics, international economics and popular fallacies--and his effort to cover them at the elementary level results in a muddled treatment. Overall, his defense of certain conservative tenets is wielded with a sledgehammer rather than a rapier. Agent, Carol Mann. (Feb. 15)Forecast: Sowell's many fans will appreciate this book (which is supported by a radio satellite tour), though it is probably most appropriate as a gift to junior high school relatives, accompanied by a bribe to read it. General readers can--and some of them will--find better written, more sophisticated introductions to economics, including such middle-of-the-road overviews as From Here to Economy: A Short Cut to Economic Literacy by Todd G. Buchholz or New Ideas from Dead Economists: An Introduction to Modern Economic Thought by Todd G. Buchholz and Martin Feldstein. For a conservative viewpoint, Capitalism and Freedom by Milton Friedman has yet to be topped.


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Suk Kim, Seung H Kim, John Cotne, "Global Corporate Finance"

Global Corporate Finance provides students with the practical skills needed to understand global financial problems and techniques. The sixth edition of this comprehensive text retains the user-friendly aspects of previous editions while offering expanded material on corporate finance and governance, international markets, global financial dynamics and strategies, and risk management techniques.Each chapter begins with a real-world case study to be explained by theories and research findings presented throughout the chapter.

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Paul R Timm, "Crisp: Successful Self-Management, Revised Edition: Increasing Your Personal Effectiveness"

Make a dramatic change in personal productivity, accomplishments, and life satisfaction. This logical, five-step approach guides you to take charge of your successes. Master time and task management, improve personal productivity and balance.

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Vince Lombardi, "What It Takes to Be #1 : Vince Lombardi on Leadership"

Leadership continues to be one of the most trained-for skills in business today. And no figure so fully embodies the leadership qualities managers hope to cultivate in their professional and personal lives than Vince Lombardi, the greatest NFL coach of all time.

In What It Takes to Be #1, author Vince Lombardi Jr.--America's most sought-after motivational speaker-- examines the leadership qualities that his father considered essential to success. He explores the leadership philosophy of Vince Lombardi, extracts powerful lessons about what it takes to bean effective leader, and shows how to apply those qualities to one's own life and career.

For all business leaders, or those who aspire to leadership, What It Takes to Be #1 is a blueprint for achieving Lombardi-like success in virtually any endeavor

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Ken Hudson, "Idea Generator : Tools for Business Growth"

Ever been stuck for an idea? Unlock your creative abilities with these sixty small, practical, simple to use tools to aid in brainstorming new ideas or to help come up with new and sometimes radical solutions to problems.

Become more confident in your creative abilities. The results will be immediate.

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.

The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development.


KEN HUDSON has a PhD in organisational creativity.His thesis explored the notion of ‘designing a continuously creative organisation’.
Ken has also worked in senior roles for over 15 years in marketing, advertising and management consulting.

He formed his own innovation consulting business in 2001 called The Idea Space. Ken has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg’s, Unilever, Disney, DuPont and Nestlé.

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