Aubrey Wilson “The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques"

Aubrey Wilson “The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques"
Kogan Page | 2002-09-01 | ISBN: 0749437359 | 306 pages | PDF | 1,5 MB



"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.

Download Aubrey Wilson “The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques"

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